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2017-12-22
Lay-Z-Spa Wins Four UK Pool & Spa Awards
#Events

Competing against traditional fixed and acrylic pools, Lay-Z-Spa by Bestway was awarded in each of the three categories it was shortlisted for. The UK Pool & Spa Awards showcases the very best companies involved in the water leisure industry from across the UK. Now recognised as one of the leading awarding standards for the industry, this year it saw a record number of entries and votes.

Including best spa products, best website and marketing initiative within the industry, Lay-Z-Spa by Bestway was awarded for every award it was shortlisted for. Winning within the Spa Product of the Year, Best Marketing Initiative and Website of the Year categories, Lay-Z-Spa was recognised for its outstanding innovations across its product range and marketing activities throughout the year.

Spa Product of the Year - Award Winner: Hawaii HydroJet Pro

Great for those spontaneous evenings with friends and family and with enough space to comfortably seat up to 6 people, the Hawaii HydroJet Pro was recognised for its impressive feature list at an affordable price. Including 8 powerful directional and flow-adjustable HydroJets™ with 120 invigorating AirJets™, the Hawaii HydroJet Pro offers the epitome of comfort and relaxation. This, coupled with the premium Tritech™ Material for superior strength and durability, it’s not hard to see why this premium inflatable spa was awarded with Product of the Year.

Best Marketing Initiative – Award Winner: Lay-Z-Spa TV Advert

The national Lay-Z-Spa TV Advert was seen more than 60 million times across the UK during its airing. Judged for its concept, execution and storytelling, the Lay-Z-Spa TV Advert excelled in all areas to take home the category winning trophy. With an initial brief to demonstrate just how easy a Lay-Z-Spa is to setup, its accessibility to anyone with a small budget, and its premium yet portable nature; the TV advert performed exceptionally during its national TV airing.

 

Website of the Year - Award Winner: Lay-Z-Spa.co.uk

Introducing a new website this year that reflects the premium nature of Lay-Z-Spa by Bestway, it was acknowledged for its responsive design and quality of information. A comprehensive source, www.Lay-Z-Spa.co.uk is great for both prospective and current spa owners. Including the ‘Find your perfect hot tub’ feature, Buyer FAQs and a host of blogs, prospective spa owners can find out everything they need to know before they purchase an award winning Lay-Z-Spa. The comprehensive Setup Videos, Buyers FAQs and Support also provide long-term support and guidance for those with a Lay-Z-Spa.

Bestway continues to provide an attainable and affordable platform for customers to indulge in total relaxation with the luxurious premium Lay-Z-Spa brand. Find out more on the extensive Lay-Z-Spa range by visiting the award winning website.